Wayfinding signs are a more specialized sub-section of the sign industry and integrates visual elements with physical information or direction. This type of signage can include directional signage, informational signs, directories and individual letters which can be fabricated out of a wide variety of materials.
They convey the message while maintaining a balance of harmony with the environment and surrounding architecture.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
— Leo Burnett
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