Wayfinding signs are a more specialized sub-section of the sign industry and integrates visual elements with physical information or direction. This type of signage can include directional signage, informational signs, directories and individual letters which can be fabricated out of a wide variety of materials.
They convey the message while maintaining a balance of harmony with the environment and surrounding architecture.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
— Steuart Henderson Britt
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